If you’re a small business owner then you have no doubt had sellers come up to you to tell you about how much you need SEO for your website. If you know nothing about the world of online marketing then this can all seem very confusing to you. Worry not though, this guide will clear the fog for you.
SEO: What It It All About
Most website traffic these days is driven through search engines. Search Engine Optimization, or SEO, is the process by which a website attempts to rank higher in these search engines for terms that potential customers are searching for. You perform SEO tasks on your website all the time, whether you realize it or not. Everything you do directly affects your search engine ranking.
Does Your Business Need To Perform SEO
The natural answer to this question is yes. Why wouldn’t you want to make as much money as possible? However, if you are not looking to make a large push into the world of online marketing then SEO is not necessarily going to be for you. These days, more than 9 out of 10 users seek information about their potential purchases online, so you’re going to at least want to do something to get your (good) name out there on the web.
It’s a reality of the current generation: they trust what they can find online. Those who can’t be found are seen as either unprofessional or out of touch. Is that how you want to be seen? Probably not.
What Are The Nuts And Bolts Of SEO?
SEO is not a very cut and dry business. There are a ton of factors that go into your search ranking, and they change multiple times every year. Keywords are the biggest part of the game: the terms that potential customers use to answer queries and how you use those key terms on your site. Other things that you are going to hear about a lot are your titles, URLs, tags, descriptions and your HTML framework. Sellers are also going to tell you a lot about backlinks: mentions of your site from another. Google, Yahoo and Bing use these to determine your validity in a way, although the manner in which they do so changes with each algorithm update.
It’s a lot to keep track of, and you have your entire business to run. How in the world are you going to be able to handle all of the extra work?
The Validity Of Hiring Someone To Perform Your SEO Tasks
There is something to be said for you learning everything that you can about the world of SEO. A competent business person learns everything they can about the way things run. A competent business person also knows to delegate as many tasks as possible so that they can focus on growth. You should find yourself in this position as well. The absolute best thing that you can do for your business is to hire someone to handle your SEO tasks for you.
The good news is that there is absolutely no shortage of qualified firms and individuals that will be able to perform these tasks for you. All you have to do is seek them out. Guess what? They’re pretty simple to find online (they are experts in the field after all)!
What Makes An SEO Expert Worth The Hire
If you’re looking to hire your very first SEO professional, then it can be very hard to know what to look for. First and foremost, common sense is going to be your best friend. Everything from there can be learned.
If anyone ever comes to you and tells you that they can rank you quickly for just about any keyword you need to run as fast as you can in the other direction. Good SEO is an investment, not a purchase. It takes time, energy, and effort to correctly implement. Shortcuts do exist, but they are loopholes and never legitimate in Google’s eyes. They have an entire team dedicated to finding these loopholes, correcting them, and sending the exploiters websites to kingdom come. You don’t want you or your business caught up in that so stick with the slow and steady.
You’ll also want to be wary of companies who use backlink building as their only (or heavy) SEO strategy. Backlinks are an important part of any SEO strategy; but the overuse of them is a surefire way to draw the wrong kind of attention from search engines.
To avoid pitfalls like these, make sure that any prospective consultant is willing and able to provide you with a detailed plan of action. If anything looks less than above board, move on. Even the smallest mistake can sink your website in the search engine, and you don’t need that kind of stress in your life.
So How Long Is The SEO Road?
If your website is fresh off the presses, then you can expect it to take weeks just to get into the search engines, and months to see tangible results. it is just the nature of the beast. Again, this is an investment and not a purchase. Search engines are not static. You, your competition, and the rules of the game are going to be changing on a constant basis. Once you have that solid base built up over a few months you will be able to adjust, but before then there is a lot of hard work to endure.
If you understand this going in, then you’ll be mentally prepared to wait out the SEO establishment process. In the end, it will all be worth it. A high ranking in the search engines brings more exposure, more interest, and more customers.
That’s exactly what you want, and now that you know the basics of SEO you can get to work on integrating it into your business. To know more about the ins and outs of SEO visit the top SEO company San Antonio.